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Case Study RTÉ & Yella: Streamlining Audio Description Through Automation and Human Expertise 

Discover how RTÉ uses Yella's Stellar Suite to streamline Audio Description production through workflow automation, integrated tools and human expertise. From media ingest and AD scripting to recording, audio mixing and delivery, explore how connected workflows support efficient, high-quality accessibility production while keeping human creativity at the core.

Executive summary

For public service broadcasters, delivering accessible content efficiently while maintaining editorial quality is an ongoing priority. 

The collaboration between RTÉ and Yella Umbrella demonstrates how an integrated, automated Audio Description (AD) workflow can streamline production while keeping human creativity and editorial expertise at its core. 

Using The Stellar Suite, RTÉ brings together media preparation, task management, AD scripting, recording, quality control, audio mixing and delivery within one connected environment. 

The workflow is designed around human-led creative processes supported by workflow automation, reducing repetitive tasks and simplifying collaboration without compromising editorial control. 

Beyond this approach, The Stellar Suite also offers opportunities to introduce additional AI capabilities, such as automated gap detection, AI-assisted script drafting and synthetic voicing, allowing broadcasters to evolve their workflows according to their production needs and evolving technologies. 

Accessibility through connected workflows

Audio Description plays an essential role in making audiovisual content accessible to blind and partially sighted audiences. 

Traditional AD production can involve multiple tools, manual handovers and coordination between writers, voice artists, reviewers and technical teams. 

RTÉ’s approach demonstrates how these activities can be brought together into a more streamlined production process. 

Rather than changing the creative nature of Audio Description, the objective is to automate the processes surrounding creative work, allowing specialists to focus on the quality of the description itself.

How RTÉ uses The Stellar Suite today

RTÉ’s workflow combines automated technical processes with human-led scripting, recording and editorial review. 

Media ingest – Automated 
Source media is ingested into The Stellar Suite, creating a centralised starting point for the production workflow from an MXF master. 

Task distribution – Automated 
Task is assigned to the AD specialist

AD scripting – Human-led 
AD professional creates the descriptions, applying narrative judgement, contextual understanding and editorial expertise. 

AD recording – Human-led 
AD professional records the approved descriptions, ensuring appropriate tone, pacing and expression. 

Quality control – Human-led and automated 
Technical checks support consistency, while human reviewers assess accuracy, timing and editorial quality. 

Audio mixing – Automated 
The recorded descriptions are mixed with the original audio, using the appropriate timing and audio levels. 

Delivery – Automated 
Final audio outputs are prepared in the required formats for broadcast and distribution by mixing the AD audio back into the MXF master. 

The result: A connected Audio Description workflow in which automation handles repetitive and technical processes while human specialists retain control over the creative output. 

Taking the Workflow Further: Optional AI Capabilities 

The Stellar Suite is designed to accommodate different approaches to Audio Description production. 

While RTÉ’s workflow demonstrates the value of automation without generative AI, the same workflow can be extended with additional capabilities where they offer value. 

Two Approaches, One Flexible Platform 

Workflow stage RTÉ’s current workflow Optional enhanced workflow 
Media ingest Automated Automated 
Gap detection Not part of current workflow Automated 
AD script drafting Human AD specialist AI-assisted first draft 
Script review Human Human 
Task distribution Automated Automated 
AD voicing Human AD specialistHuman or AI-generated voice 
Quality control Human + automated checks Human + automated checks 
Audio mixing Automated Automated 
Delivery Automated Automated 

Both approaches use the same underlying workflow orchestration, project management and creative environment.

Human Creativity Remains at the Core 

Whether a broadcaster chooses traditional scripting and recording or introduces AI-assisted capabilities, human expertise remains essential. AD professionals contribute narrative understanding, cultural context, emotional sensitivity and editorial judgement that go beyond technical processing. 

The Stellar Suite is designed to support these specialists, giving them more flexibility in how they work while maintaining control over the final result. The goal is not to prescribe a single production method, but to provide the tools and flexibility to build the workflow that best fits each broadcaster’s needs.

Benefits of an Integrated AD Workflow 

The RTÉ example illustrates several advantages of bringing Audio Description production into one connected environment: 

  • Efficiency: Automating technical and administrative processes reduces manual work. 
  • Collaboration: Writers, reviewers, voice artists and production teams can work within a shared platform. 
  • Consistency: Standardised workflows help maintain a predictable production process. 
  • Flexibility: Workflows can be adapted to different content types and production requirements. 
  • Reduced handovers: Media, scripts and tasks remain connected throughout the process. 
  • Future readiness: Additional capabilities, including AI-assisted scripting and synthetic voicing, can be introduced when appropriate.

A Flexible Future for Audio Description

The RTÉ collaboration demonstrates that meaningful innovation in accessibility does not necessarily begin with generative AI. By connecting tools, automating repetitive processes and supporting human specialists, broadcasters can improve how Audio Description is produced. 

Over time organisations may wish to go further with, automated gap detection, AI-assisted script drafting and synthetic voicing offer additional possibilities within the same platform. The future of Audio Description is not about choosing between humans and AI. It is about creating flexible workflows that bring together the right technology, automation and human expertise for every production. With The Stellar Suite, organizations can choose their own approach and evolve it over time. 

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